Second Thought
Think Twice, Build Wealth
The average American loses this much to impulse purchases annually. E-commerce platforms use psychological tactics to exploit our cognitive biases. Second Thought helps you fight back.
WHAT IT DOES
Real-Time Intervention
Intercepts checkout attempts on major e-commerce sites and provides instant analysis before you buy.
AI-Powered Analysis
Uses Cerebras AI to analyze purchase necessity based on your financial profile and goals.
Opportunity Cost Calculator
Shows what your money could grow to if invested: 5, 10, and 20-year projections at 7% return.
Predatory Pricing Detection
Identifies fake discounts, urgency manipulation, and psychological tactics used by retailers.
24-Hour Cool-Down
Enforces a waiting period for non-essential purchases with reminder notifications.
Personalized Guidance
Tailored insights based on your financial goals, income, and savings targets.
HOW TO INSTALL
Download the Extension
Click the Install button above or clone from GitHub:
Open Chrome Extensions
Navigate to chrome://extensions/ in your Chrome browser.
Enable Developer Mode
Toggle 'Developer mode' in the top right corner.
Load the Extension
Click 'Load unpacked' and select the extension/ folder from the downloaded files.
Start Shopping Smarter
Visit any e-commerce site (Amazon, eBay, Walmart, etc.) and browse products. Second Thought will intervene when you try to checkout!
SEE IT IN ACTION
Impulse Electronics Purchase
Legitimate Purchase
Predatory Pricing Detection
MEASURABLE IMPACT
preventing just 10% of impulse purchases
at 7% annual return
compound growth over time
HOW IT WORKS
Detection
Content script monitors e-commerce sites and extracts product details, prices, and urgency indicators.
Analysis
Sends product info to our API powered by Cerebras AI for instant analysis based on your financial profile.
Intervention
Displays a beautiful, non-intrusive panel with AI insights, opportunity cost, and predatory pricing warnings.
Protection
Activates 24-hour cool-down for non-essential purchases with reminder notifications.
Learning
Tracks your decisions and refines recommendations using Opik observability and LLM-as-judge evaluations.
Growth
Helps you build long-term wealth through better spending decisions, one purchase at a time.
BUILT WITH
FOR DEVELOPERS
BUILT FOR HACKATHON
Comprehensive observability with full request tracing, LLM-as-judge evaluations, and experiment tracking.
Empowering better financial decisions through opportunity cost visualization and consumer protection.