browser extension / chrome
💭

Second Thought

Think Twice, Build Wealth

$18,000/year

The average American loses this much to impulse purchases annually. E-commerce platforms use psychological tactics to exploit our cognitive biases. Second Thought helps you fight back.

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01

WHAT IT DOES

Real-Time Intervention

Intercepts checkout attempts on major e-commerce sites and provides instant analysis before you buy.

01

AI-Powered Analysis

Uses Cerebras AI to analyze purchase necessity based on your financial profile and goals.

02

Opportunity Cost Calculator

Shows what your money could grow to if invested: 5, 10, and 20-year projections at 7% return.

03

Predatory Pricing Detection

Identifies fake discounts, urgency manipulation, and psychological tactics used by retailers.

04

24-Hour Cool-Down

Enforces a waiting period for non-essential purchases with reminder notifications.

05

Personalized Guidance

Tailored insights based on your financial goals, income, and savings targets.

06
02

HOW TO INSTALL

1

Download the Extension

Click the Install button above or clone from GitHub:

2

Open Chrome Extensions

Navigate to chrome://extensions/ in your Chrome browser.

3

Enable Developer Mode

Toggle 'Developer mode' in the top right corner.

4

Load the Extension

Click 'Load unpacked' and select the extension/ folder from the downloaded files.

5

Start Shopping Smarter

Visit any e-commerce site (Amazon, eBay, Walmart, etc.) and browse products. Second Thought will intervene when you try to checkout!

03

SEE IT IN ACTION

📱

Impulse Electronics Purchase

you
Browse Amazon for a $300 smartwatch
second thought
AI analysis: This seems like a want, not a need.
second thought
Opportunity cost: $1,161 in 20 years if invested.
second thought
Predatory tactic detected: Fake urgency (Only 3 left!)
second thought
24-hour cool-down activated.
result:You reflect, realize you don't need it. $300 saved. $1,161 in future wealth.
👟

Legitimate Purchase

you
Need to buy work shoes ($80)
second thought
Recognizes necessity based on your profile.
second thought
Shows opportunity cost but doesn't block.
second thought
Suggests checking for better deals.
result:You proceed with an informed decision.
🚨

Predatory Pricing Detection

you
Find '70% off' deal on clothing
second thought
Original price was inflated. This is a fake discount.
second thought
Urgency timer is manipulative.
second thought
Actual value is questionable.
result:You avoid the scam and save money.
04

MEASURABLE IMPACT

$1,800
Average Annual Savings

preventing just 10% of impulse purchases

$73,800
20-Year Investment Value

at 7% annual return

$100K+
Lifetime Wealth Impact

compound growth over time

05

HOW IT WORKS

1

Detection

Content script monitors e-commerce sites and extracts product details, prices, and urgency indicators.

2

Analysis

Sends product info to our API powered by Cerebras AI for instant analysis based on your financial profile.

3

Intervention

Displays a beautiful, non-intrusive panel with AI insights, opportunity cost, and predatory pricing warnings.

4

Protection

Activates 24-hour cool-down for non-essential purchases with reminder notifications.

5

Learning

Tracks your decisions and refines recommendations using Opik observability and LLM-as-judge evaluations.

6

Growth

Helps you build long-term wealth through better spending decisions, one purchase at a time.

06

BUILT WITH

Next.js 15TypeScriptCerebras AISupabaseOpik ObservabilityVitestProperty-Based TestingChrome Extension API

FOR DEVELOPERS

Test Coverage:85 tests passing with property-based testing

BUILT FOR HACKATHON

Best Use of Opik

Comprehensive observability with full request tracing, LLM-as-judge evaluations, and experiment tracking.

Financial Health

Empowering better financial decisions through opportunity cost visualization and consumer protection.